Free ICEX 2026 Webinars: Export with International eCommerce

Key data

If your company sells or wants to sell outside Spain through the internet, ICEX and Adigital have just activated a free training channel that can save you months of trial and error. The agreement published on April 29, 2026 between ICEX Spain Export and Investment and the Spanish Association of Digital Economy (Adigital) formalizes a series of practical webinars on international electronic commerce.

This is not a regulatory obligation or a penalty: it is a digital export support initiative that the State finances so that SMEs and freelancers can access specialized knowledge at no cost. The official reference is the Resolution BOE-A-2026-9351.

What does this regulation establish?

The resolution publishes the collaboration agreement signed between ICEX and Adigital to jointly develop a series of training webinars. The confirmed content in the agreement is:

• Global marketplaces: how to access and operate on international sales platforms.
• International logistics: management of shipments, customs and delivery operations in foreign markets.
• Online sales strategies in foreign markets: positioning, product adaptation and digital channels for export.

The stated objective is to support the internationalization of Spanish companies through digital channels, providing practical and applicable knowledge. The initiative is part of the digital export promotion policy driven by ICEX.

The specific schedule of the webinars and the registration process are not detailed in the resolution published in the BOE. To access them, you will need to keep an eye on communications from ICEX and Adigital.

Economic and operational impact

This regulation does not generate costs or obligations for companies. On the contrary: it represents an opportunity for free access to specialized training that has a significant cost in the private market.

The real impact for a company is one of opportunity, not risk:

• Cost of participation: zero euros.
• Training value: access to knowledge about global marketplaces, logistics and international digital strategy, areas where operational error can result in direct sales losses or avoidable logistics costs.
• Potential savings: avoiding mistakes when entering international markets (selecting an inappropriate marketplace, customs errors, poorly calibrated pricing strategies) can mean significant savings for an SME taking its first steps in digital export.

For companies that already export online, the webinars can serve to optimize existing channels or explore new markets with less risk.

Who does it affect?

This initiative is especially relevant for:

• SMEs and microenterprises that want to start selling in international markets through the internet.
• Freelancers with exportable products or services that have not made the digital leap abroad.
• Companies that already export but want to improve their presence on global marketplaces or reduce international logistics costs.
• Internationalization and eCommerce managers in companies of any size seeking free, up-to-date training.
• Advisors and consultants who accompany clients in digital internationalization processes.

Practical example

A gourmet food products manufacturing company based in Spain has been selling in the domestic market for years but has never exported online. Its sales team doesn't know where to start: Amazon Europe, Alibaba, local platforms in Germany or France? How to manage international shipments? What customs documentation do they need?

Thanks to the ICEX and Adigital webinars, the sales manager can access free practical sessions on global marketplace selection, international logistics operations and strategies for entering foreign markets. No registration cost and no need to hire external consulting to take the first steps.

The result: an initial roadmap for exporting online with criteria, reducing the risk of investing in wrong channels or making costly operational mistakes from the start.

What should companies do now?

1. Identify if your company has digital export potential: if you sell products or services that could be marketed in foreign markets through the internet, this training is directly applicable to your business.
2. Follow ICEX and Adigital channels: the webinar schedule is not yet published in the resolution. Subscribe to communications from ICEX and Adigital to receive dates and registration process as soon as they are available.
3. Prepare specific questions before the webinars: identify your company's main obstacles to exporting online (logistics, marketplace selection, international taxation, language) to get the most out of the sessions.
4. Share the information with your team: eCommerce managers, logistics, international sales or digital marketing professionals are the profiles that can extract the most value from this training.
5. Evaluate whether to complement with other ICEX support: this training can be the starting point for accessing other export support programs that ICEX has available for Spanish companies.