Agriculture-Spain.info Agreement 2026-2027: opportunities for the agri-food sector

Key data

Spanish agri-food and tourism companies with export ambitions have a new lever in 2026: the agreement signed between the Ministry of Agriculture, Fisheries and Food (MAPA) and Spain.info activates a joint plan to promote Spanish gastronomy internationally for the 2026-2027 period. The Resolution of 23 June 2026 (BOE-A-2026-14211) formalizes this agreement and details the planned lines of action.

This is not a regulation that imposes burdens or costs on companies. On the contrary: it is a public initiative that can generate visibility and international demand for Spanish gastronomic products and destinations. Understanding what actions will be executed allows companies in the sector to position themselves to take advantage of them.

What does this regulation establish?

The agreement defines a framework for collaboration between two public bodies to execute joint actions for communication and international promotion of Spanish gastronomy during 2026 and 2027. The specific lines of action planned are as follows:

The stated objective of the agreement is to consolidate Spain as a world reference in food excellence and strengthen the Spain tourism brand. Both bodies combine resources and capabilities: MAPA provides knowledge of the agri-food sector and Spain.info provides the international tourism promotion network.

Economic and operational impact

This agreement does not generate direct costs for private companies. Its impact is indirect but potentially significant for the sector:

• Greater international demand: Campaigns in major media and social networks in foreign markets can increase the interest of international consumers and buyers in Spanish agri-food products.
• Halo effect on the Spain brand: Consolidating Spain as a world gastronomic reference strengthens the quality perception of all products of Spanish origin, facilitating entry into premium markets.
• Opportunities in international events: Face-to-face events in foreign markets are direct contact points with international buyers, distributors and media. Companies in the sector should be alert to calls for participation.
• Market data: The study on the gastronomic segment to be conducted within the framework of the agreement will generate strategic information about the international gastronomic tourist and consumer, useful for companies in the sector.
• Visibility on Spain.info: The portal receives millions of visits from international tourists. The inclusion of gastronomic content can drive qualified traffic to Spanish destinations and products.

Who does it affect?

• Agri-food producers and exporters with differentiated quality products (olive oil, wine, ham, cheeses, preserves, fruits and vegetables, etc.) that compete in international markets.
• Companies in the gastronomic tourism sector: restaurants with international projection, gastronomic routes, wine tourism, agritourism.
• Designations of Origin and Protected Geographical Indications seeking to strengthen their positioning in foreign markets.
• Associations and regulatory councils of the agri-food sector with external promotion strategies.
• Communication and marketing agencies specialized in the agri-food or tourism sector that may participate in campaign execution.
• Tourism operators that include gastronomy as a differentiating element of their products.

Practical example

A Spanish winery with a Designation of Origin that exports to European and Asian markets can benefit from the agreement in the following way:

1. Campaign effect: International advertising campaigns in major media executed by MAPA and Spain.info under the "Spanish gastronomy" umbrella strengthen the perception of quality of Spanish wine in those markets, without the winery having to invest in country branding.
2. Foreign events: If Spain.info organizes a gastronomic event in Tokyo or London within the framework of the agreement, the winery can request participation through the usual ICEX or Spain.info channels, obtaining presence in a priority market with institutional support.
3. Study data: The study on the gastronomic segment to be conducted may reveal which markets have the greatest willingness to pay for Spanish gastronomic experiences, guiding the winery's export strategy for 2027.

The direct cost to the winery in this scenario is zero. The key is to be informed and activate participation channels when they open.

What should companies do now?

1. Identify if your company fits the beneficiary profile: If you produce, export or market Spanish agri-food products, or if your tourism business has a gastronomic component, this agreement is relevant to you.
2. Register or update presence on official channels: Make sure your company and products are correctly registered and visible in the directories and platforms of MAPA and Spain.info, including Spain.info, to benefit from the content that will be generated.
3. Follow international event calls: Spain.info and MAPA will publish calls for participation in foreign events. Subscribe to their newsletters and alerts so you don't miss opportunities for presence in key markets.
4. Contact your sector association: Designations of origin, regulatory councils and exporter associations are usually the entry channel to participate in joint promotion actions. Check if your organization has planned collaboration within the framework of this agreement.
5. Take advantage of the market study: When the results of the study on the gastronomic segment are published, use them to guide your 2027 internationalization strategy. It will be public information and of high strategic value.

Official source

Consult complete regulation at official source

Notice: This article is for informational purposes only and does not constitute legal advice. For specific decisions, consult a qualified professional. Source: https://www.boe.es/diario_boe/txt.php?id=BOE-A-2026-14211