ICEX and Consorcio Jamón Serrano: campaign in Australia and the Netherlands 2026

Key data

Producers and exporters of Spanish jamón serrano with a presence or interest in Australia and the Netherlands have a concrete window of opportunity in 2026: ICEX has modified its agreement with the Consorcio del Jamón Serrano Español to fund international promotion activities in these two markets. The Resolución de 17 de marzo de 2026 (BOE-A-2026-6962) publishes the addendum that formalises these changes.

The initiative is part of the internationalisation policy for the Spanish agri-food sector promoted by ICEX with public funds. For companies in the sector, this means access to visibility campaigns in foreign markets with public co-financing, provided they meet the participation conditions established in the modified agreement.

What does this regulation establish?

The resolution publishes an addendum that modifies the existing agreement between ICEX España Exportación e Inversiones and the Consorcio del Jamón Serrano Español. The purpose of the modification is to adapt the conditions of the original agreement for the execution of an international promotion campaign for the jamón serrano sector in two specific markets during 2026.

The target markets for the campaign are:

• Australia
• The Netherlands

The addendum adjusts the original agreement in aspects that may include the allocated budget, execution timelines or the type of promotional activities. The full text with the specific changes is available in the resolution published in the BOE.

This modification falls within the framework of the internationalisation policy for the Spanish agri-food sector, in which ICEX acts as the executing body for campaigns co-financed with public funds in collaboration with sector associations such as the Consorcio del Jamón Serrano Español.

Economic and operational impact

For companies in the sector, the main impact is one of opportunity: access to promotion campaigns in Australia and the Netherlands with public financial backing through ICEX. This reduces the individual cost of entering or consolidating in these markets compared to a fully private internationalisation strategy.

The specific operational benefits for participating companies include:

• Greater product visibility in the Australian and Dutch markets during 2026.
• Access to promotional activities co-financed by public funds channelled through ICEX.
• Institutional backing from the Consorcio del Jamón Serrano Español in international campaigns.

Companies that are not members of the Consorcio or that do not meet the participation conditions will be excluded from the scope of these campaigns and will have to bear the full cost of promotion in these markets if they wish to operate in them.

Who is affected?

• Spanish jamón serrano producers who are members of the Consorcio del Jamón Serrano Español.
• Exporters in the jamón serrano sector with activity or interest in Australia and the Netherlands.
• Agri-food companies seeking access to internationally funded promotion campaigns by ICEX in 2026.
• Executives and export managers of companies in the sector who need to evaluate their internationalisation strategy for these two markets.

It does not directly affect producers of other meat products or companies not linked to the jamón serrano sector or the Consorcio.

Practical example

A jamón serrano producing company based in Teruel, a member of the Consorcio del Jamón Serrano Español, is interested in opening up the Australian market but does not have sufficient budget to fund its own promotion campaign in that country.

Thanks to the addendum published on 25 March 2026, this company can benefit from the international promotion activities that ICEX will carry out in Australia during 2026 under the modified agreement. Its participation will be subject to meeting the requirements established in the agreement and coordinating with the Consorcio to integrate into the planned promotional activities.

The practical result: visibility in the Australian market with public co-financing, without having to bear the full cost of an independent internationalisation campaign.

What should companies do now?

1. Verify membership in the Consorcio del Jamón Serrano Español: only companies associated with the Consorcio can access the campaigns co-financed by ICEX. If your company is not a member, assess the membership requirements.
2. Contact the Consorcio del Jamón Serrano Español: request information on the specific participation conditions for the Australia and Netherlands campaigns for 2026, including timelines, planned activities and required commitments.
3. Review the full text of the addendum: consult the Resolución BOE-A-2026-6962 to understand the specific changes to the original agreement regarding budget, timelines and activities.
4. Evaluate the export strategy for Australia and the Netherlands: if your company has an interest in these markets, align the internationalisation plan with the promotional activities planned by ICEX to maximise the return on the campaign.
5. Coordinate with the export team and commercial management: ensure that those responsible for internationalisation are aware of this campaign and can make decisions on participation before the registration deadlines close.

Official source

Disclaimer: This article is for informational purposes only and does not constitute legal advice. For specific decisions, please consult a qualified professional. Source: https://www.boe.es/diario_boe/txt.php?id=BOE-A-2026-6962