Other Regulations BOE Importance: 3/10

Turespaña and United Airlines join forces to promote Spain in the U.S. with the new Newark-Santiago de Compostela route

11 Aug 2026 Effective: 02 Jul 2026 40 views
Who is affected:
Spanish tourism sector, operators of the Newark-Santiago de Compostela route and U.S. travelers

Summary

Turespaña and United Airlines will invest 200,000 dollars in joint marketing campaigns to promote Spain in the U.S. market, especially the new Newark-Santiago de Compostela route.

Detailed analysis PRO

Turespaña and United Airlines sign a marketing agreement with a total budget of 200,000 dollars, each party contributing 100,000 dollars for paid media campaigns, mainly online. The agreement focuses on the new air route between Newark/New York and Santiago de Compostela, seeking to increase U.S. tourism to Spain. A jo…

PRO exclusive content

Implicaciones prácticas, plazos y recomendaciones específicas para tu sector.

Desbloquear análisis PRO Ver planes y precios

Full official title

Resolución de 3 de agosto de 2026, del Instituto de Turismo de España, O.A., por la que se publica el Convenio con United Airlines, Inc., para el desarrollo de acciones conjuntas de marketing.

View original source (BOE)

Affected sectors

Hospitality & Tourism Transport

Categories

Tax & Revenue Labour & Employment Corporate & Business Data Protection Social Security European Regulations Grants & Subsidies Other Regulations Public Sector Education Energy Agriculture & Fisheries Real Estate

PRO Plan

Alerts, detailed analysis and private Telegram channel.

From 9.99 EUR/month
Sponsored space
Sponsor the Other Regulations category

Your brand in front of thousands of businesses and freelancers tracking the legal changes in your sector.

I want to sponsor it

Related regulations