Turespaña and United Airlines join forces to promote Spain in the U.S. with the new Newark-Santiago de Compostela route
11 Aug 2026Effective: 02 Jul 202684 views
Who is affected:
Spanish tourism sector, operators of the Newark-Santiago de Compostela route and U.S. travelers
Summary
Turespaña and United Airlines will invest 200,000 dollars in joint marketing campaigns to promote Spain in the U.S. market, especially the new Newark-Santiago de Compostela route.
Detailed analysis
PRO
Turespaña and United Airlines sign a marketing agreement with a total budget of 200,000 dollars, each party contributing 100,000 dollars for paid media campaigns, mainly online. The agreement focuses on the new air route between Newark/New York and Santiago de Compostela, seeking to increase U.S. tourism to Spain. A jo…
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