Turespaña and United Airlines join forces to promote Spain in the U.S. with the new Newark-Bilbao route
25 Jul 2026Effective: 02 Jul 20261 views
Who is affected:
Spanish tourism sector, airlines and tourist destinations in the Basque Country and Spain
Summary
Turespaña and United Airlines sign a joint marketing agreement for $200,000 to promote Spain in the U.S. leveraging the new Newark-Bilbao route.
Detailed analysis
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Turespaña and United Airlines enter into a collaboration agreement to develop joint marketing campaigns aimed at promoting Spanish tourist destinations in the U.S. market, following the opening of the Newark/New York-Bilbao route. The total budget amounts to $200,000, with each party contributing $100,000, allocated pr…
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