ICEX and the Jerez Regulatory Council organize a reverse mission to attract international hotel buyers to the region
15 May 2026
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Who is affected:
Producers and wineries of the DO Jerez, Manzanilla and Vinagre de Jerez; hotel sector
Summary
ICEX collaborates with the Jerez Designations of Origin to bring international hotel sector buyers and prescribers to Jerez, promoting its wines and vinegar.
Detailed analysis
PRO
ICEX España Exportación e Inversiones formalizes an agreement with the Regulatory Council of the DO Jerez-Xérès-Sherry, Manzanilla Sanlúcar de Barrameda and Vinagre de Jerez to organize a reverse mission of international hotel sector buyers and prescribers. This type of reverse mission consists of bringing potential fo…
Full official title
Resolución de 5 de mayo de 2026, de ICEX España Exportación e Inversiones, E.P.E., por la que se publica el Convenio con el Consejo Regulador de las Denominaciones de Origen «Jerez-Xérès-Sherry», «Manzanilla Sanlúcar de Barrameda» y «Vinagre de Jerez», para la organización de una misión inversa de compradores y/o prescriptores de opinión del sector hotelero a celebrar en Jerez.