New Marketing Module in VET 2026: What Educational Centers Must Do

Key data

Vocational Training centers managed by the Ministry of Education, Vocational Training and Sports have from May 13, 2026 a new optional module available to incorporate into their vocational courses: 'Marketing for New Business Projects'.

The Resolution from the General Secretariat of Vocational Training adds this module to the official repertoire of optional professional modules under ministerial management scope. This is not an obligation for centers, but rather an expansion of the available training catalog that each center can decide whether to offer or not.

The decision to include it, however, has concrete operational implications that center managers must evaluate before incorporating it into their programming.

What does this regulation establish?

The Resolution of May 13, 2026 incorporates the module 'Marketing for New Business Projects' into the repertoire of optional professional modules in VET managed by the Ministry of Education. This means it is now officially available for centers to include in their training offer within vocational courses.

The key elements established by the regulation are:

• Module name: Marketing for New Business Projects
• Type: Optional professional module
• Scope: Management by the Ministry of Education, Vocational Training and Sports
• Objective: Strengthen entrepreneurial and digital marketing competencies among VET students
• Nature: Optional — centers are not required to offer it
• Requirements to teach it: Qualified teachers and specific resources

The regulation does not modify any previous module nor replace any previously identified resolution. It is a new addition to the existing optional catalog.

Economic and operational impact

Since this is an optional module with no direct economic imposition on companies, the main impact is operational and planning-related for centers that decide to incorporate it.

Centers that choose to offer this module will need to assume the following aspects:

• Adaptation of training offer: Review and update of vocational course programming to include the new optional module.
• Teacher qualification: Verify that teaching staff has the necessary qualification to teach marketing content for business projects. If they do not, it will be necessary to manage training or incorporate appropriate profiles.
• Specific resources: Provision of materials, tools and equipment necessary to teach the module, potentially including digital marketing resources.

For centers that do not wish to offer it, the impact is null: the regulation does not impose any obligation nor generate costs by omission.

From the students' perspective, the availability of this module expands training options oriented toward employability and entrepreneurship, two areas with growing demand in the labor market.

Who does it affect?

• VET centers under ministerial scope: They are the main recipients. They must assess whether to incorporate the module into their offer and, if they do, comply with teacher and resource requirements.
• Management teams and VET study coordinators: Responsible for planning and adapting the center's training offer.
• Vocational course teachers: Those who will teach the module must have specific qualification.
• VET vocational course students: They will be able to access this optional module if their center decides to offer it, improving their digital marketing and entrepreneurship competencies.
• Private VET centers under ministerial scope: They are also within the scope if managed under the Ministry of Education, Vocational Training and Sports.

VET centers managed by autonomous communities with transferred competencies are not directly affected by this resolution, as its scope of application is ministerial management.

Practical example

A VET center under ministerial scope that teaches the higher-level vocational course in Administration and Finance decides to incorporate the new optional module 'Marketing for New Business Projects' starting next academic year.

To do so, the management team will need to:

1. Review whether any of the department's teachers have qualification to teach marketing content for business projects. If not, they will need to manage the corresponding qualification or incorporate an appropriate teaching profile.
2. Adapt the course programming to include the module as an optional subject, adjusting the hourly distribution and available resources.
3. Provide the specific resources necessary: digital marketing tools, teaching materials and technical equipment if necessary.

If the center decides not to offer it, it does not need to take any action or assume any cost. The regulation does not establish mandatory deadlines or sanctions for not incorporating the module.

What should centers do now?

1. Assess whether to incorporate the module into next year's offer: Analyze student demand and operational feasibility before committing to offering it.
2. Verify available teacher qualification: Check whether current teachers can teach the module or if it is necessary to manage additional qualifications or new hires.
3. Identify necessary resources: Determine what materials, digital tools and specific equipment the module requires and whether the center has them.
4. Adapt training programming: If you decide to offer it, update the programming of affected courses to include the optional module with the corresponding hourly distribution.
5. Communicate the new offer to students: Inform students of the module's availability so they can include it in their academic planning.

Centers that will not offer the module do not need to take any action. The regulation does not establish mandatory adaptation deadlines or consequences for not including it.