Key data
| Regulation | Resolution of July 24, 2026, from ICEX Spain Export and Investments, E.P.E., publishing the Agreement with the Association for the Promotion of Internationalized Industry (AMEC) for the organization of the reverse mission of opinion prescribers in the interior equipment sector |
|---|---|
| BOE Publication | August 1, 2026 |
| Entry into force | July 24, 2026 |
| Affected parties | Spanish manufacturers and exporters of interior equipment, bathroom, sanitary technology and HVAC |
| Category | Grants and Subsidies |
| Maximum ICEX budget | €17,200 (100% of eligible expenses) |
| AMEC contribution | €3,500 in services |
| Mission destination | Barcelona (Spain) |
| Target market | Morocco (opinion prescribers) |
| Calling body | ICEX Spain Export and Investments, E.P.E. |
| Executing partner | AMEC (Association for the Promotion of Internationalized Industry) |
If you manufacture or distribute interior equipment, bathroom, sanitary technology or HVAC systems and want to enter the Moroccan market, ICEX has just financed the gateway. The Resolution of July 24, 2026 publishes the agreement between ICEX and AMEC to organize a reverse mission in Barcelona: Moroccan buyers and prescribers travel to Spain to meet companies in the sector. The cost of the operation—up to €17,200—is entirely borne by ICEX.
This type of initiative is especially valuable because it inverts the usual logic: it is not Spanish companies that travel to trade fairs abroad, but Moroccan opinion prescribers who travel to Spain to learn about the offer firsthand. The result is high-quality business contact, on home territory and at no direct cost to the manufacturer.
What does this regulation establish?
The resolution publishes the agreement signed between ICEX and AMEC for the organization of a reverse mission of opinion prescribers in the interior equipment sector with destination Barcelona. The reverse mission model consists of bringing foreign professionals with prescription or purchasing decision capacity to Spain, so they can visit companies and learn about Spanish offerings in their own environment.
The division of responsibilities between the parties is as follows:
| Party | Responsibility | Economic contribution |
|---|---|---|
| ICEX | Call and selection of foreign participants through its Economic and Commercial Offices in Morocco | €17,200 (100% eligible expenses) |
| AMEC | Logistics management and agenda preparation for Spanish participants | €3,500 in services |
The eligible expenses covered by ICEX include:
- Transport of foreign participants
- Accommodation
- Catering
- Promotional material
- Event organization services
The sectors covered by the mission are:
- Interior equipment
- Bathroom equipment
- Sanitary technology
- HVAC (heating, ventilation and air conditioning)
Economic and operational impact
For participating companies, the direct economic impact is positive: access to Moroccan buyers and prescribers without assuming organization costs, which in a mission of this type (international transport, accommodation, catering, agenda logistics) can easily exceed €15,000-20,000.
The total budget for the operation amounts to €20,700 if you add ICEX's contribution (€17,200) and the valuation of AMEC's services (€3,500). The Spanish participating company does not disburse any of these eligible expenses.
From an operational perspective, the company must prepare its commercial presentation, participate in the agendas organized by AMEC and follow up on generated contacts. The potential return is the opening of a channel in the North African market, one of the fastest-growing markets in construction and renovation for the equipment sector.
Who does it affect?
- Spanish manufacturers of interior equipment (furniture, coatings, lighting, etc.)
- Manufacturers and distributors of bathroom equipment
- Companies in the sanitary technology sector
- Manufacturers of HVAC systems (heating, ventilation, air conditioning)
- Companies associated or likely to be associated with AMEC seeking internationalization towards North Africa
- Exporters interested in the Moroccan market that do not yet have an established presence
Practical example
Imagine a Catalan company manufacturing shower screens and bathroom accessories with annual turnover of 4 million euros. It is interested in Morocco but has not taken the step due to the cost and complexity of prospecting. Through AMEC, it can participate in the reverse mission organized in Barcelona: a Moroccan prescriber—architect, interior designer or purchasing manager of a hotel chain—travels to Spain, visits its facilities and learns about its catalog.
The cost of organizing that meeting (flight, hotel, agenda, catering, material) is assumed by ICEX using the €17,200 from the agreement. The company only invests time in commercial preparation and the meeting itself. If the prescriber recommends its products in Moroccan projects, the return can multiply far beyond the zero cost of participation.
What should companies do now?
- Contact AMEC to confirm if your company can participate as a Spanish receiving company in the reverse mission and learn about membership requirements.
- Verify if your activity fits in the covered sectors: interior equipment, bathroom, sanitary technology or HVAC. If so, your company is a direct candidate.
- Prepare commercial material in French or Arabic, since the prescribers come from Morocco. Catalogs, technical sheets and presentations adapted to the North African market make the difference in these meetings.
- Identify your value proposition for the Moroccan market: price, design, certifications, delivery times. Prescribers evaluate the suitability of the product to their local market.
- Consult ICEX's Economic and Commercial Offices in Morocco to obtain contextual information about the market and the profiles of prescribers being called.
Frequently asked questions
How much does it cost for Spanish companies to participate in the ICEX reverse mission?
The eligible expenses of the mission (transport, accommodation, catering, promotional material and event organization) are assumed 100% by ICEX, with a maximum budget of €17,200. Participating Spanish companies do not pay these costs. AMEC additionally provides services valued at €3,500.
What sectors can participate in this reverse mission?
The mission is aimed at Spanish companies in four sectors: interior equipment, bathroom equipment, sanitary technology and HVAC (heating, ventilation and air conditioning). These are the sectors expressly covered by the ICEX-AMEC agreement published on August 1, 2026.
Who manages the participation of Spanish companies in the mission?
AMEC (Association for the Promotion of Internationalized Industry) is the entity responsible for managing the logistics and agendas of Spanish participants. ICEX, for its part, calls Moroccan prescribers through its Economic and Commercial Offices in Morocco.
Where is the reverse mission held and when does the agreement enter into force?
The reverse mission is held in Barcelona. The agreement between ICEX and AMEC entered into force on July 24, 2026, the date of the resolution, and was published in the BOE on August 1, 2026.
What is the profile of Moroccan prescribers participating in the mission?
They are opinion prescribers in the interior equipment sector in Morocco: architects, interior designers, purchasing managers of construction or renovation projects, or distributors with the ability to recommend and specify Spanish products in local projects. They are selected and called by ICEX's Economic and Commercial Offices in Morocco.
Official source
Consult complete regulation in official source (BOE-A-2026-16827)
Notice: This article is for informational purposes only and does not constitute legal advice. For specific decisions, consult a qualified professional. Source: https://www.boe.es/diario_boe/txt.php?id=BOE-A-2026-16827