ICEX-AMETIC Reverse Mission 2026: €32,000 to Connect Audiovisual and ICT Companies with Buyers from Africa and Latin America

Key data

Spanish companies in the audiovisual, ICT and MET technology sector have a concrete opportunity for internationalization towards Africa and Latin America thanks to the agreement signed between ICEX Spain Export and Investments and AMETIC (Multisectoral Association of Electronics, Information and Communication Technologies, Telecommunications and Digital Content Companies). The Resolution of September 25, 2026 formalizes this agreement and enables a budget of €32,000, assumed entirely by ICEX.

The mechanism is a reverse mission: instead of sending Spanish companies abroad, international buyers and opinion leaders are brought to Spain to learn about the local offer. This reduces the cost and effort for participating companies, which receive qualified visits directly at their facilities or at organized meetings.

What does this regulation establish?

The agreement between ICEX and AMETIC regulates the organization of a reverse mission of opinion leaders in the audiovisual infrastructure and MET (Media, Entertainment, Technology) sector. International visitors come from Africa and Latin America and will visit three locations in Spain: Madrid, Galicia and Catalonia.

The distribution of responsibilities between the two entities is as follows:

The eligible expenses covered by ICEX expressly include: transport, accommodation and catering. AMETIC, for its part, assumes in kind the selection of international opinion leaders, the preparation of the agenda, the logistics of the program and the general coordination of the mission.

Economic justification of expenses must be submitted within a maximum period of 3 months from the completion of the mission.

Economic and operational impact

For Spanish companies in the sector, the direct economic impact is positive and at no cost: the mission is 100% financed by ICEX. There is no participation fee or associated expense for companies selected to receive international opinion leaders.

The real value of this initiative is measured in terms of commercial opportunities generated:

• Direct access to opinion leaders with the ability to influence purchasing decisions in markets in Africa and Latin America.
• Visibility of Spanish technological and audiovisual offerings to buyers who would otherwise require costly prospecting trips abroad.
• Possibility of establishing business relationships in three strategic locations: Madrid, Galicia and Catalonia.

The total budget of the agreement amounts to €37,000 if the monetary contribution from ICEX (€32,000) and the in-kind contribution from AMETIC (€5,000) are added together. All monetary expenses fall on ICEX public funds, which eliminates the entry barrier for participating companies.

Who does it affect?

This initiative is relevant for companies that meet the following profile:

• Spanish companies in the audiovisual sector and production, distribution or broadcasting content infrastructure.
• Companies in the ICT (Information and Communication Technologies) sector with exportable products or services.
• Companies in the MET (Media, Entertainment, Technology) field: digital platforms, production companies, technology entertainment companies.
• Companies with export vocation towards markets in Africa and Latin America.
• Companies located or with the ability to receive visits in Madrid, Galicia or Catalonia.
• Partners or companies linked to AMETIC, given that this association manages participant selection.

Practical example

A Spanish audiovisual production technology company, based in Barcelona and with current clients in Europe, wants to open the market in Latin America but does not have a budget for prospecting trips or to participate in international trade fairs.

Thanks to this reverse mission, an opinion leader in the audiovisual sector from, for example, Colombia or Nigeria, visits this company's facilities in Catalonia within the program organized by AMETIC. The cost of the visitor's travel, accommodation and meals is covered by the €32,000 from ICEX. The Spanish company pays nothing and has the opportunity to present its technology directly to a decision-maker with influence in its target market.

If the company is associated with AMETIC or has a relationship with the association, it can request to be included in the visit agenda. Coordination is handled by AMETIC, which manages the selection of both international opinion leaders and Spanish companies to visit.

What should companies do now?

1. Verify if your company fits the profile: audiovisual, ICT or MET sector, with interest in markets in Africa or Latin America and presence or availability in Madrid, Galicia or Catalonia.
2. Contact AMETIC: since the association is responsible for participant selection, companies and agenda, the first step is to contact AMETIC to express interest in participating as a receiver of international opinion leaders.
3. Prepare a presentation of your exportable offer: international opinion leaders are purchasing decision-makers or influencers. Having a clear pitch ready about your product or service for Latin American and African markets maximizes the return on the visit.
4. Review the agreement published in the BOE: the Resolution of September 25, 2026 details the conditions of the agreement and eligible expenses covered by ICEX.
5. Stay alert to mission dates: although the agreement has been in force since September 25, 2026, the mission has yet to take place. AMETIC will communicate the specific dates to selected participants.

Official source

Consult complete regulation in official source

Notice: This article is for informational purposes only and does not constitute legal advice. For specific decisions, consult a qualified professional. Source: https://www.boe.es/diario_boe/txt.php?id=BOE-A-2026-20723